“The war for talent is heating up in emerging markets. Without enough “brain power,” multinationals can’t succeed in these markets. Yet they’re approaching the war in the wrong way—bringing in expats and engaging in bidding wars for hotshot local “male” managers. The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers.”
But there’s a catch: Attracting and retaining talented women in emerging economies requires different strategies than those used in mature markets. Complex cultural forces – family-related “pulls,” such as daughterly duties to parents and in-laws, and work-related “pushes,” such as extreme hours and dangerous commutes – force women to settle for dead-end jobs, switch to the public sector, or leave the workforce entirely.
Ripa Rashid is a subject matter expert on global leadership and culture and gender dynamics in the workplace. As of August 2013, Ripa will join the Malaysian-based international leadership and corporate governance center ICLIF as Director of Research and Curriculum. ICLIF’s mission is to develop a new generation of world-class leaders who are able to effectively manage their organizations in a more challenging and rapidly changing environment. Until earlier this year, Ripa was Vice President, Global Diversity and Inclusion at Time Warner. In this capacity, she worked with leadership across the company to create and implement strategies to foster a culture of inclusion across Time Warner. Ripa served as an expert on a wide array of diversity topics, including targeted talent and inclusion strategies for women, multicultural, LGBT and other diverse executives, and on the links between diversity, innovation and corporate performance.